Home / Linkedin / Website
About Me

Focusing on digital media for years, I deeply understand how this media channel works. Able to analyze and evaluate campaign using analytics tools to reach future goals. Versatile, have a good communication and interpersonal skills, fast-learner, and a well-organized team player.

  • Name: Primananda Adi Kusuma
  • Age: 28 Years
  • Job: Social Media Specialist
  • Citizenship: Indonesia
  • Phone: +62 81 32723 9388
  • Website:
  • E-mail:
2016 - Present
Social Media Evaluator - Appen Inc

I review and rate content relevancy of a leading social media platform using a web application to support measurement of data relevance.

2016 - 2018
Social Media Specialist - Otoritas Jasa Keuangan

From August 2016 to December 2017 I managed OJK's social media channel (Facebook, Twitter, and Instagram) under Mr. Bonny Hardi Putra’s supervision in Directorate of Communication and International. During my time working there, I succeeded increasing our followers from 800 to 30.000 organically (per September 2017).

2015 - 2016
Social Media Strategist - Popcult!

Monitoring daily performance of client using analytics tools, and create monthly report on regular basis with strategy recommendation. I've managed 4 brands : Bear Brand, Cheetos, Jetz, and Bogasari.

2015 - 2016
Social Media Officer - Akademi Berbagi

Contributing as team to organize small weekly classes about different topics such as digital marketing, creative writing, social media, photography, and many others. Until today, i’ve organized six class with 300+ total attendees.

Graduated in 2015
Universitas Gadjah Mada

Bachelor of Arts, Strategic CommunicationGPA: 3.37 (out of 4)

Certification in 2016
HubSpot Indbound Marketing

Certification in Inbound Marketing best practice.

Online Training
Skillshare + Udemy

Live life to the full, and become more curious every day.

My Skills
  • Problem Solving a.k.a Googling
  • Social Media
  • Strategic Planning
  • Photography
  • Graphic Design
Award & Achievements
Bronze Winner @ PR Indonesia Award 2018

Bronze Winner at PR Indonesia Award 2018 in social media category for Otoritas Jasa Keuangan

Silver Winner @ KREATIFA Ad Festival 2013

Silver Winner at KREATIFA Ad Festival Held by Ministry of Tourism and Creative Economy